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Glasses-free 3D has yet to live up to hopes.
Even at TV scale, while a modest 3D effect can be produced, it’s limited to a narrow range of viewing angles and often marred by visual flaws. But what if a completely different approach to producing 3D could make it effective at the size of a digital billboard?
That’s the hope of TriLite, an Austrian startup which has been working with the Vienna University of Technology to produce Trixels, a concept based on lasers and mirrors.
Each pixel, or Trixel, c...
British marketers want to use real-time data in their campaigns but the out-of-home industry isn’t making it easy, according to a new report from Posterscope.
“People now expect ads to be clever, to be connected to the world around them and to demonstrate something that’s worthy of holding their attention. This is building a palpable appetite among both consumers and brands for real-time content and activation to be incorporated into DOOH campaigns,” the agency says.
Indeed, consumers are 50 perce...
Digital signage continues to become an ever more commonplace feature of fast-food outlets.
While a full-scale rollout across a large brand’s entire estate continues to seem something of an unattainable Holy Grail for the digital out-of-home industry in many countries, recent installations include digital menu boards in hundreds of U.S. McDonald’s sites and a media revamp for Burger King’s Netherlands operation.
In the United States, more than 650 company-owned McDonald’s sites – as opposed to fran...
A new network covering 90 U.S. shopping centres is seeking an advertising sales partner.
Canadian tech company Visionstate has spent the last three weeks looking for a sales firm to represent the netwo...