Screenmedia Magazine - digital signage, digital out-of-home, convergent media, screenmedia magazine

European Sign Expo names DOOH conference speakers

Organisers of this month’s European Sign Expo have finalised details of the learning programme for digital out-of-home and digital signage.

As the successor to the major European industry event Screenmedia Expo, European Sign Expo will feature a dedicated Screenmedia Theatre with a half-dozen sessions daily over the three days of the show, held at London’s ExCeL from 25 to 27 June.

Each day begins with a Digital Signage Basics session, and subsequent presentations are divided into five key themes....

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In-store screens will reveal real beasts behind kids’ toys

Toy manufacturer Hansa Toy has rolled out a digital screen network to more than 900 of its retailers in the U.S. and Canada, individually branded for each store.

Developed and managed by Zinger Digital Signs, Plush-TV features content highlighting the animals on which Hansa’s toys are based.

Consumers can interact via QR codes and SMS, and retailers are free to promote any products they wish via the screens – even rival plush brands.

The network has been designed to be easy for retailers to install...

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