Last update03:35:56 PM GMT
Advertisers on Adspace Networks’ mall screens in the U.S. can now send content to shoppers’ smartphones using technology from Shazam.
The Shazam-enabled displays emit an ultrasonic signal, inaudible to human ears but recognisable by phones up to 40 feet away provided they have Shazam installed. This alerts the phone user that Shazam content is available, and they can then use their handset to download content including videos, apps, and coupons.
The signal is continuous, whether or not the adverti...
Sony employed a gigantic screen in the Netherlands to raise awareness of much smaller ones, with an interactive promotion for its PlayStation on BlowUp Media’s outdoor LED display near Rotterdam railway station.
The promotion on the large screen, dubbed The Wow, highlighted the games console’s Remote Play function, which lets it output video and audio to the portable PS Vita instead of a TV screen. This allows gamers to switch easily between the TV and the portable.
Planned and bought by the Omnic...
Digital out-of-home screens targeting business travellers are probably most familiar at airports – but Amscreen is changing that.
The British-based, Europe-wide network operator says it is having success selling airtime on its forecourt screens at fuel stations to advertisers that want to reach managers from small-to-medium-sized enterprises.
They include PayPal, hotel chain Ibis, and the British tax authority HM Revenue & Customs.
Said Lara Faguais, advertising and media strategy senior manager at...