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In-store digital media supplier Box Technologies describes its new installation for Watches of Switzerland in London as “one of the world’s largest interactive displays”.
The 3x2m screen in the retailer’s new three-storey flagship store takes customers on a tour through the world of luxury watches as well as highlighting specific products available in-store.
It uses five foreign languages, including Mandarin and Russian, to serve the large number of high-spending international shoppers who are exp...
Sweden’s ZetaDisplay says its strategy of forming relationships with pan-European clients is paying off, after securing another deal to provide digital signage for a Volkswagen car brand.
This latest contract will see ZetaDisplay install two zones of digital signage in Skoda showrooms operated by Harald A. Möller, the country’s largest car importer. The client has 40 locations, and also handles Volkswagen and Audi marques.
Estimated by ZetaDisplay to be worth an initial SEK1m ($140,000; €110,000; ...
Global digital out-of-home revenue will reach nearly $10bn this year and $16bn by 2018, according to the latest long-range predictions for the sector.
PQ Media, in its Global Digital Out-of-Home Media Forecast 2014-18, puts 2014 growth at 11.3 percent year-on-year, with total worldwide revenue reaching $9.87bn.
It then projects continued double-digit growth through to 2018, when the market will reach $15.92bn, equating to a 12.4 percent compound annual growth rate.
These figures indicate accelerati...
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