Last update03:41:04 PM GMT
British out-of-home media owner Primesight has launched a new tool which lets advertisers track consumer response to their campaigns in real time, and make creative or planning changes accordingly.
Primemobile Live gauges the reactions of members of a consumer panel, surveyed only when they are exposed to a given ad, and then makes the data immediately available to advertisers or agencies via an online portal.
Developed in conjunction with mobile specialist On Device Research, it allows clients to...
Discover why Windows Embedded offers a powerful platform for digital signage with a low total cost of ownership, at the next ScreenMediaMag/AOpen Webinar .
Scheduled for 2pm UK time on Thursday 23 April, the live presentation and discussion will feature speakers Arco de Vos from AOpen and Charlie Grabiaud from Microsoft.
“It will give you inside information about why Windows Embedded/loT on AOpen hardware is a powerful solution for the market. We will discuss how Windows Embedded is a widely adopted...
More than 60 digital signage screens have been installed by Eurostar at railway stations in London and Brussels, in the first stage of a rollout across its locations.
Ranging in size from 22 to 55 inches, they can be seen by customers in ticket offices, on concourses and in the business lounges at London St. Pancras International and Brussels-Midi.
Content includes promotional video for the Eurostar service, which links Britain with France and Belgium, along with way-finding, check-in and train se...