| Why Don't You? | BBC One | children's television series | 42 | 3 |
| Why Men Don't Iron | Channel 4 | documentary television program | — | 3 |
| Wide Awake Club | TV-am | children's television series | — | — |
| Widows | ITV | drama television series | 2 | 12 |
| Wife Swap | Channel 4 | reality television | — | — |
| Wiggly Park | BBC Two | children's television series | — | 20 |
| Wil Cwac Cwac | — | comics character | — | — |
| Wild Africa | BBC Two | nature documentary, documentary film | 1 | 6 |
| Wild Arabia | BBC Two | — | 1 | 3 |
| Wild at Heart | ITV1 | — | 7 | 65 |
| Wild Bill | ITV | — | 1 | 6 |
| Wild Brazil | BBC Two | — | 1 | 3 |
| Wild Caribbean | BBC Two | nature documentary, documentary film | 1 | 4 |
| Wild Case Files | — | documentary television program | — | — |
| Wild Cherry | — | — | — | — |
| Wild China | BBC Two | nature documentary, documentary television program | — | 6 |
| Wild Down Under | BBC Two | nature documentary, documentary film | — | 6 |
| Wild Food Documentary | BBC Two | documentary film | — | 5 |
| Wild In Your Garden | — | documentary film | — | — |
| Wild Isles | British Broadcasting Corporation | documentary film | 1 | 5 |
| Wild New World | BBC Two | nature documentary, documentary television film | 1 | 6 |
| Wild Philippines with Nigel Marven | — | — | — | — |
| Wild Scene Investigation | — | documentary television program | 1 | 8 |
| Wild Things | Sky One | game show | 3 | 7 |
| Wild Wales | — | documentary television program | — | — |
| Wild West | BBC One | sitcom, LGBT-related television series | 2 | 12 |
| Wild West: America's Great Frontier | BBC Two | nature documentary | — | — |
| Wild, Wild Women | BBC One | sitcom | — | 7 |
| Wilde Alliance | ITV | — | 1 | 13 |
| Wildest Dreams | — | — | — | — |
| Wildlife on One | BBC One | documentary film | 33 | 253 |
| Wildlife SOS | Animal Planet | documentary television program | — | — |
| Will Shakespeare | ITV | — | — | 6 |
| William | — | — | 2 | 12 |
| William and Mary | ITV | drama television series | 3 | 18 |
| William's Wish Wellingtons | BBC Children's and Education | — | 2 | 26 |
| Wilmot | ITV | sitcom, drama television series | 2 | 13 |
| Win Beadle's Money | Channel 5 | game show | 1 | 52 |
| Win It, Cook It | Channel 4 | game show | 1 | 30 |
| Win My Wage | Channel 4 | game show | 1 | 20 |
| Win the Wilderness: Alaska | BBC Two | reality television | 1 | 6 |
| Windmill | — | — | — | — |
| Windrush | — | documentary film, documentary television program | — | — |
| Wing and a Prayer | — | — | — | — |
| Wings | BBC One | — | 2 | 25 |
| Winner Takes All | ITV Yorkshire | game show | — | — |
| Winnie and Wilbur | — | comedy film | 1 | 1 |
| Winning Combination | — | — | — | — |
| Winning Lines | BBC One | — | 6 | 81 |
| Winston Churchill: The Wilderness Years | ITV | drama television series | 1 | 8 |
| Wipeout | BBC One, Galaxy, Sky One | game show | 9 | 495 |
| Wire in the Blood | ITV1 | drama television series | 6 | 24 |
| Wired | — | — | 1 | 3 |
| Wise Up | — | — | — | — |
| Wish Me Luck | ITV | drama television series | 3 | 23 |
| Wish You Were Here...? | ITV | — | — | — |
| Wissper | Channel 5 | — | 1 | — |
| Witch Hunt: A Century of Murder | Channel 5 | documentary film | — | 2 |
| Within These Walls | London Weekend Television | soap opera, drama television series, LGBT-related television series | 5 | 72 |
| Without Motive | ITV | — | 2 | 12 |